Are you struggling to get views and engagement on your YouTube videos? Do you feel like you’re putting in the effort, but not seeing the results you want? It’s time to level up your YouTube game with VidIQ. In this blog post, we’ll show you how to use VidIQ to increase your video’s engagement and views
Winning on YouTube: The Basics
YouTube is a search engine, which means people go there to do searches for the content they want to watch. They want to be entertained, they want to know how to do things, they want to understand things about the project they’re about to do, or the product they’re about to buy.
They go to YouTube to research. YouTube has a very clear mission, and that mission is to marry up your videos with what people are searching. If you do random stuff that nobody is searching for, you’re simply not going to get those views.
Many of us at vidIQ actually own our own YouTube channels, and we use those channels to understand what you guys are going through, because we are going through the same thing. We know that when you randomly do stuff, it never comes out as expected.
This is what happens with YouTube. We grab a camera. We randomly shoot a whole bunch of videos. We come home. We edit frantically. We think, we have a point to be made. We throw up a title, throw up a description, upload it, and go, “I hope this one works.”
But that really isn’t the right way to do it because no formula, or ‘recipe’ is actually being followed. It’s no wonder that the results are often random or very disappointing.
The 3 D’s of YouTube Success
The Three Keys to YouTube Success. There are three D’s associated with YouTube:
- Discoverability. People must discover your content; if people don’t know about you or your content, it will never be viewed by a large audience because you did not make it simple for YouTube to discover you.
- Deliverability. Are you delivering? When a viewer views your video, do you provide value? Are you providing them with the information they sought? Because doing so will unlock the third D.
- Distribution. People who enjoy your content will share it, and YouTube will see that people enjoy it and distribute your video on your behalf. It’s all about the three D’s, but in order to deliver on your promise and have your videos distributed, you must first be discovered.
How to Use VidIQ to Success on YouTube
You may use VidIQ to optimize your video for search and suggested videos, increasing your views and engagement on YouTube. There’s a reason VidIQ has over a million users: it’s the greatest tool for creating YouTube videos.
We’ll show you how to use VidIQ to optimize your videos for more views, locate the correct keywords, and promote your channel for maximum interaction in this blog article. Whether you’re an experienced video producer or just getting started, these ideas can help you increase your YouTube views and develop your following.
The First Key to Success on YouTube: Keyword Research
The author of most popular YouTube videos knows what the audience wants. Let’s say they want “chocolate cake” for this video. Type that phrase into YouTube using the vidIQ Chrome Extension. See this screen:
Start with the “Search Volume” score. Chocolate Cake scores 100, the maximum. That implies? Chocolate cake is popular, therefore there’s no use in producing a film about it. Now you know search volume is high. Perfect. Make this video now? Not yet.
The “Competition Score” comes next. That implies? But look at the competition! Look at how many videos and individuals are providing value on this term. If you merely title your YouTube video “chocolate cake,” your chances of placing among these prominent videos are minimal. The “Competition Score” is 89.
vidIQ Tips: Find a keyword with high search volume and low competition. It’s uncommon yet spectacular when found.
How to Know YouTube Content is Still Relevant?
For many, a video’s views reflect its success. This Tasty video has 6.5M views, so it must be successful, right?
It has a lot of views since October 2017. How many views does it still have? You may see a video’s hourly views using the vidIQ extension. Zero views per hour suggests no interest in this video material, which should be considered while researching content to generate. Views now reveal different narrative than total views. The Tasty video’s VPH score is 395.8, which is excellent.
Still more. The “Historical” tab shows video views over time. This quickly shows reader interest in the issue over time. Still watching? Is this keyword popular? We haven’t taken out our camera yet. We’re just researching. Before touching that camera, we must investigate to be detected. I can see it’s still rising. Chocolate cake remains popular, which is excellent.
How to Find the Best Keywords for YOUR Content
I wouldn’t make a video without researching “chocolate cake,” a very competitive term. YouTube’s algorithm may restrict your search. YouTube’s “auto-complete” tool says, “Hey, so many people have searched for chocolate cake, but they’ve also searched for whatever it is.” Please demonstrate.
Chocolate cake, A. See these upcoming titles. Cake ASMR. That’s good. ASMR silent. Twice. Kool-aid with chocolate cake. For this technique, repeat the alphabet.
Look at all of the titles for “chocolate cake A” it suggests. “Look, so many people have searched for ‘chocolate cake from home without oven’,” YouTube’s algorithm says. That’s a great title for your video. See how I’m choosing the right title and direction for my video before I even start filming?
YouTube displays search results. Since you’re matching search intent with videos, your chances of getting found increase. Win win.
There’s more. Search engines like YouTube are used for what? We ask. In the search box, put “chocolate cake” with “which,” “what,” “where,” “who,” “how,” “when,” or “why.” Look at the ideas!
Keyword research gets you found. You need to show YouTube that your video answers a particular demand, and the best way to accomplish so is to study search traffic and competition, then use the YouTube algorithm to see what’s working and what’s not. Start like that.
vidIQ Tip: Don’t simply shoot. Always begin keyword research.
Optimizing Your YouTube Videos for the Right Keywords
Let’s look at how you should optimize your video before publishing it. The title is the first thing we look at. Right now, the title is likely the most significant aspect of YouTube finding. If you’re going to get anything right, it’s the title, then the description, and last the tags.
Consider YouTube to be a search engine, and the more information you can offer the search engine about your videos, the better. The most essential thing is not to clickbait and not to deceive the YouTube engine in any manner since it will notice. Consider how we tailored one of our own videos for a specific key phrase: ‘How to Grow Your Channel Fast in 2019’.
We used that keyphrase in the tile, description, and tags to inform YouTube about this video. Metadata tells YouTube what this video is about and matches us to searches.
Using YouTube Keyword Tags for Extra Research
Here’s a cool technique we’d like to demonstrate. Tags may be tested for potential effectiveness on the upload page. Let’s search for “Valentine’s Day” using the Chrome extension. The software will next begin to recommend alternative phrases, each with its own vidIQ score:
Returning to chocolate cake material, I’d consider “how to make a chocolate cake for Valentine’s Day for your boyfriend,” “wife,” “husband,” or “girlfriend” 2020 or 202. Evergreen content will always be popular, and traffic will skyrocket at the proper time.
Views Per Hour: The Best Time to Publish to YouTube
Remember how we said that Views Per Hour (VPH) was very important? When you post a movie to YouTube, one of the most important things the site looks for is what kind of people watch it.
Does this information matter to people? Do they only watch a little or do they watch a lot? Are they giving out? Do they post comments? Do they think it’s good?
All of these give YouTube bits of information that help them decide which videos to push. YouTube wants to help you and show your movie to more than just your own audience.
It wants to find new people to listen to you, but you have to tell it what to do. This is where beginning speed really matters, which is why the vidIQ tool tells you when the best time is to post videos to your channel.
With vidIQ installed, you can stay on the file page and just choose the date to see the best times. In this case, we chose Monday, and the tool says that the busiest times are at 3am and 12pm Pacific Time.
We recommend sharing your movie between 3am and 5am PT to ride the wave of the 12pm spike. (Don’t worry, the tool will change the time zone based on where you are).
Why launch before the optimal publishing time? Because that’s when your audience is online and your video’s greatest chance to debut. That video’s massive viewership is great for YouTube.
Optimization Checklist: Give YouTube the Information it Needs
The optimization checklist is on the vidIQ upload page. This tool saves time by checking off everything your video needs to send the appropriate signals to YouTube.
Recommended Tags & Videos to Gain Views From
Scroll down to see “Recommended Tags” and “Videos to Gain Views” on the upload page. When you browse over recommended tags, a pop-up reveals the competition score and other analytics. Add any keyword tag by clicking it.
YouTube knows we view many videos while investigating a topic and will recommend more. The “Videos to Gain Views From” section recommends fantastic producers whose material is comparable to yours and likely to be given to your audience. Add to these videos’ keyword tags.
Trend Alerts: Get Insights into What People are Watching on YouTube
YouTube has “Trend Alerts” in the left-hand column. This tool lets YouTube producers say, “Hey, trends come to me!”
Example: “Fortnite.” Add that keyword and set a VPH Threshold of 100 views per hour. Select how frequently you want to get alerted about YouTube Fortnite videos with that view statistic.
Why bother? Because you are going to receive a report that validates how material surrounding a keyword is doing, and if you see a subject moving from 100 views per hour to 500 views per hour and then the same videos reaching a thousand views per hour the next day, guess what? A fad! You can easily produce content by watching high-VPH videos.
Discover the Most Viewed Videos on YouTube Right Now
The “Most Viewed” tool is in the left-hand menu. This shows the user YouTube’s current VPH-sorted trending content. Disney’s “Frozen 2” video tops Trending at the time of writing:
Using the vidIQ most watched tool, it’s likewise the top result, but we can go one step further and prove its 337.5K real-time views each hour! Isn’t that great?
This tool is helpful for researching YouTube’s most-watched videos, which may vary from the official Trending page. You may also see the most-viewed material across 48 hours, 7 days, 30 days, and 6 months.
Filter results by keyword, engagement, category, location, duration, and YouTube channel size. The latter is ideal since you may ignore channels with 1 million or more members or those with 10–100,000 subscribers, which may fit your channel size.
YouTube Channel Audit: Find Out How You Are Really Performing
The “Channel Audit” feature in the left-hand menu accomplishes what it says. What’s working and what’s not in your videos? Channel Audit provides a ton of data.
First, how are you doing month-to-month? Grow or shrink? More subscribers? YouTube views? More viewing? You need those metrics.
VPH, engagement rate, views, and subscriptions indicate “Content to Double Down On.” American double down implies do more of this, it works!
The vidIQ tool analyzes your published material to see which videos are attracting new subscribers and other useful data. As you scroll down the Channel Audit dashboard, you’ll see viewers’ search keywords, End Screen and Card click through rates, and other data across 30, 60, or 90 days.
Publicise Your Achievements!
Is the vidIQ YouTube Channel reaching those milestones? Hit yours? Achievements retrieves your progress and lets you share it. We’re doing well, right?
Open an accomplishment in the tool to see a new certificate you may share with your audience. Social media works successfully because your audience wants to follow you. How many do this now? We like and retweet prominent creators’ milestone tweets. “I was with you when you had 400 subscribers,” we tell the founder. Look at your success.”
Why not share it with our audience? Your channel work is outstanding.
Get vidIQ if you’re serious about improving your YouTube channel. You may use it to learn more about YouTube, examine videos, evaluate your own channel, and plan next actions. To begin the setup process immediately, please click here.
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