Social Media Video Sizes: The Essential Cheat Sheet

Videos are a popular content form on social media platforms, serving businesses and individuals alike. Knowing the right video sizes for each social media platform is crucial for maximum visibility and engagement. In this guide, Tool Youtube will explore social media video sizes with specific examples.

What is Social Media Video?

Before diving into the specifics of social media video sizes, let’s first establish what exactly constitutes a social media video. Simply put, a social media video is any audiovisual content that is shared or uploaded on a social media platform. These videos can range from short clips to longer-form content, depending on the platform and the intended purpose.

Social Media Video Sizes On Every Platform

Are you tired of spending hours editing and resizing your videos for social media posts? We’ve got you covered with this essential cheat sheet on social media video sizes. Save time and frustration by knowing the optimal dimensions for each platform.

Social Media Video Sizes for Facebook

Facebook, with its vast user base, offers several opportunities for video content. Here are the recommended video sizes for different types of videos on Facebook:

Regular Facebook Feed Video

For videos that appear in the regular Facebook feed, it is recommended to use a resolution of 1280 x 720 pixels (16:9 aspect ratio) or 1080 x 1080 pixels (square format). Additionally, the maximum file size should be kept under 4 GB, with a maximum length of 240 minutes.

Facebook 360 Video

To provide viewers with an immersive experience, Facebook supports 360-degree videos. These videos should have a resolution of 1920 x 960 pixels (2:1 aspect ratio) for best results.

Facebook Messenger Video Ads

If you’re planning to run video ads on Facebook Messenger, the recommended video size is 1200 x 628 pixels (9:16 aspect ratio). Keep in mind that the maximum file size allowed for video ads on Messenger is 4 GB, with a maximum length of 240 minutes.

Facebook Carousel Video Ads

Carousel ads allow you to showcase multiple videos within a single ad unit. For each video within the carousel, use a resolution of 1080 x 1080 pixels (1:1 aspect ratio) or 1080 x 1350 pixels (4:5 aspect ratio).

Facebook In-Stream Video Ads

In-stream video ads are played during or between video content on Facebook. To ensure compatibility, use a resolution of 1280 x 720 pixels (16:9 aspect ratio), with a maximum file size of 4 GB and a maximum length of 240 minutes.

Facebook Collection Cover Video

Collection cover videos are featured at the top of collection ads. The recommended video size for collection cover videos is 1200 x 628 pixels (9:16 aspect ratio). It is worth noting that the video should be between 20 and 90 seconds long.

Facebook Slideshow Ads

Slideshow ads allow you to create engaging videos using a series of images. The recommended image size for slideshow ads is 1280 x 720 pixels (16:9 aspect ratio).

Social Media Video Sizes for Instagram

Instagram has become a hub for visual content, including videos. Here are the recommended video sizes for different types of videos on Instagram:

Instagram In-Feed Video

For videos that appear in the main Instagram feed, it is recommended to use a resolution of 1080 x 1920 pixels (9:16 aspect ratio). Keep in mind that the maximum file size allowed for in-feed videos is 4 GB, with a maximum length of 60 seconds.

Instagram Carousel Video Ads

Carousel ads on Instagram can include multiple videos. Each video within the carousel should have a resolution of 1080 x 1080 pixels (1:1 aspect ratio) or 1080 x 1350 pixels (4:5 aspect ratio).

Instagram Stories Video Ads

Instagram Stories provide a vertical, full-screen format for videos. The recommended video size for Instagram Stories is 1080 x 1920 pixels (9:16 aspect ratio). It is important to note that the maximum file size allowed for Stories videos is 4 GB, with a maximum length of 15 seconds.

Social Media Video Sizes for Twitter

Twitter allows users to share videos within their tweets. Here’s what you need to know about video sizes on Twitter:

Twitter Videos

For videos shared on Twitter, it is recommended to use a resolution of 1280 x 720 pixels (16:9 aspect ratio) or 1080 x 1080 pixels (1:1 aspect ratio). The maximum file size allowed for Twitter videos is 512 MB, with a maximum length of 2 minutes and 20 seconds.

Social Media Video Sizes for YouTube

As the world’s largest video-sharing platform, YouTube has specific guidelines for video sizes. Let’s take a look:

YouTube Video Player Sizes

The YouTube video player adjusts to different screen sizesand resolutions, but it is recommended to upload videos with a resolution of 1280 x 720 pixels (16:9 aspect ratio) for high-definition content. For optimal viewing on larger screens, you can also upload videos with higher resolutions, such as 1920 x 1080 pixels (16:9 aspect ratio) or even 3840 x 2160 pixels (4K resolution).

YouTube Video Ads

If you’re planning to run video ads on YouTube, there are specific guidelines to follow:

• Skippable video ads: These ads allow viewers to skip after five seconds. The recommended video size is 1280 x 720 pixels (16:9 aspect ratio), with a maximum file size of 1 GB.
• Non-skippable video ads: Non-skippable ads cannot be skipped by viewers. It is recommended to use a resolution of 640 x 480 pixels (4:3 aspect ratio) or 1280 x 720 pixels (16:9 aspect ratio), with a maximum file size of 1 GB.
• Bumper ads: Bumper ads are short, non-skippable ads that must be six seconds or shorter. The recommended resolution is 1280 x 720 pixels (16:9 aspect ratio), with a maximum file size of 1 GB.

Social Media Video Sizes for LinkedIn

LinkedIn offers the ability to share videos on the platform. Here’s what you need to know about video sizes on LinkedIn:

LinkedIn Shared Videos

For videos shared in the LinkedIn feed, it is recommended to use a resolution of 360p (480 x 360 pixels), 480p (640 x 480 pixels), 720p (1280 x 720 pixels), or 1080p (1920 x 1080 pixels). The maximum file size allowed for LinkedIn videos is 5 GB, with a maximum length of 10 minutes.

Social Media Video Sizes for Pinterest

Pinterest allows businesses to use video ads to engage with their audience. Here are the recommended video sizes for Pinterest:

Pinterest Video Ads

For video ads on Pinterest, it is recommended to use a resolution of 1080 x 1920 pixels (9:16 aspect ratio). The maximum file size allowed for video ads on Pinterest is 2 GB, with a maximum length of 30 minutes.

Social Media Video Sizes for TikTok

TikTok has gained immense popularity as a platform for short-form video content. If you’re looking to create videos for TikTok, here’s what you need to know about video sizes:

TikTok Feed Videos

For videos shared in the TikTok feed, it is recommended to use a resolution of 1080 x 1920 pixels (9:16 aspect ratio). The maximum file size allowed for TikTok feed videos is 287.6 MB, with a maximum length of 60 seconds.

TikTok Playable Ads

Playable ads on TikTok allow users to interact with your brand or product. The recommended video size for playable ads is 1200 x 628 pixels (1.91:1 aspect ratio).

5 Best Social Media Video Editor

Social media is all about visual content, and video is one of the most effective ways to engage your audience. But creating professional-looking videos can be daunting, especially if you don’t have any video editing experience. Luckily, there are plenty of user-friendly tools available to help you create stunning social media videos.

Canva

Canva is a household name when it comes to graphic design, but did you know that it offers impressive video editing capabilities too? Canva‘s video editor is user-friendly and provides a plethora of templates, stock footage, and music to create stunning videos. With its drag-and-drop interface, even those with no prior editing experience can craft professional-looking videos in no time.

Key features of Canva

• Intuitive drag-and-drop video editor
• A vast library of video templates for various social media platforms
• Extensive collection of stock footage, images, and music
• Customizable text and animation effects
• Collaboration feature for team projects
• Export in multiple formats and aspect ratios

Kapwing

Kapwing is an online video editor that packs a punch with its versatility. From trimming and adding subtitles to more advanced features like green screen editing, Kapwing offers a wide range of tools to elevate your videos. The platform is cloud-based, making it accessible from anywhere, and it requires no downloads or installations.

Key features of Kapwing

• Fast and efficient video editing in the cloud
• Extensive collection of video editing tools and filters
• Subtitle and caption capabilities
• Green screen and chroma key effects
• Collaborative editing with real-time team sharing
• Works seamlessly on desktop and mobile devices

VEED

VEED aims to simplify the video editing process for everyone, regardless of their editing expertise. This online editor boasts an intuitive interface, allowing users to edit videos quickly and easily. With VEED, you can add text, emojis, and even subtitles to your videos effortlessly.

Key features of VEED

• User-friendly and beginner-friendly video editor
• Support for various video aspect ratios and formats
• Text and emoji overlays for creative expression
• Subtitle and caption insertion for improved accessibility
• Cloud-based platform for easy access on any device
• One-click video sharing on social media platforms

Invideo

InVideo is a powerful video editing platform that caters to both amateurs and professionals. With its extensive library of templates, stock footage, and effects, InVideo makes video creation a breeze. From marketing videos to social media content, InVideo has everything you need to captivate your audience.

Key features of Invideo

• Dynamic video template library for various purposes
• Access to an extensive media library with images and videos
• Advanced editing features like text-to-speech and voiceover
• Collaboration tools for seamless teamwork
• AI-powered suggestions for auto-creation of videos
• Easy sharing options to various social media platforms

Lumen5

Lumen5 is a video editing tool designed to transform blog posts and articles into engaging videos effortlessly. It uses AI technology to identify key points in a text and converts them into visually appealing slides. Lumen5 is perfect for content creators and businesses looking to repurpose their written content into shareable videos.

Key features of Lumen5

• Intelligent text-to-video conversion
• A wide variety of video styles and templates
• Customization options for branding consistency
• Access to a vast library of stock media assets
• Automatic resizing of videos for multiple platforms
• Integrations with popular social media and content platforms

Calling It A Wrap!

In conclusion, understanding the appropriate video sizes for different social media platforms is crucial for maximizing the impact of your video content. By following the recommended video sizes, resolutions, and aspect ratios for each platform, you can ensure that your videos are displayed properly and attract the attention they deserve. Remember to adapt your videos to the specific requirements of each platform to optimize engagement and achieve your desired results. Now go ahead and create captivating videos tailored to each social media platform!